Gillette and Dhani Jones Teamup for Fitness

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Gillette and football star Dhani Jones are unveiling Gillette Odor Shield’s “My City is My Gym” pop-up fitness site in Times Square on Thursday, October 18, inviting New York men to use their urban surroundings to achieve a great outdoor workout and put Gillette Odor Shield to the test.

Studies show that outdoor physical activity has a 50 percent greater positive effect on mental health than working out in a gym. But for men, studies also show that sweat and body odor is a number one concern. How do you achieve one without the other?


The Gillette Odor Shield outdoor fitness site will be open to the public for three days, with certified trainer EJ Barthel on hand to demonstrate how to work up a sweat -without making a stink- using nothing but urban structures such as park benches, newspaper vending machines, bus shelters, and even scaffolding.



WHEN:             Fitness Site Unveiling with Dhani Jones

8:00 a.m. – 12:00 p.m. EST, October 18, 2012


Fitness Site Open Hours

8:00 a.m. – 4:00 p.m. EST, October 18, 2012

12:00 p.m. – 8:00 p.m. EST, October 19, 2012

9:00 a.m. – 5:00 p.m. EST, October 20, 2012


WHAT:              A pop-up outdoor fitness site designed by fitness experts to demonstrate how to achieve the ultimate workout using urban dwellers’ natural surroundings. Replicating familiar city elements such as park benches, newspaper vending machines and a bus shelter, the site will illustrate how urban structures can be utilized for exercise and the importance of working up a sweat -without making a stink- outdoors


WHERE:           46 – 47 Street, Times Square Pedestrian Plaza


COST:              Free and open to the public


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