Bud Light NFL Fans Superstition Survey
Bud Light partnered with KRC Research and conducted a national, online quantitative survey with NFL fans ages 21 and older. More than 9,500 interviews were fielded among the 32 NFL team fan bases, including approximately 300 fan interviews per team.
More than 50 questions were asked and, out of that, an “NFL Fan Superstition Index” formed. The index calculates the superstition level of each NFL fan base by each fan’s game-day habits – everything from wearing dirty jerseys, chanting and kissing team trinkets to superstition consistency and true belief levels – and aggregates those into a score from 0 to 100. In addition to ranking the teams, the survey also gathered open-ended responses from fans about their individual superstitious activities.
New York Giants (superstition ranking: 8/32 teams – top 10)
- Giants fans rank third in the league (45%) for believing their superstitious activities affect the outcome of the game.
- Food and trinkets: Giants fans rank second in the league for eating the same food (31%) or touching, kissing, rubbing or holding some kind of team memorabilia (19%) for the win.
- Some quality me time: Giants fans rank third in the league for engaging in superstitious activities alone (27%).
- New York fans rank eighth in the league (28%) for believing that not doing their game-day superstition has resulted in a Giants loss.
- At the bar or from the couch? More than half (51%) of Giants fans watch the game in the same location every week to boost team performance.
- Take one for the team. More than half (51%) of New York fans would invite an obnoxious friend to watch the game if it would help the Giants win.
Giants Fan Superstitions:
- “I touch my cousin’s trading card before the game.” – Female, Age 40-49
- “I dance to the team anthem.” – Male, Age 21-29
- “I have multiple Giants caps that I will change in an effort to influence a change in the game. If the Giants are playing poorly on defense, I might switch to a different hat while they’re on defense.” – Male, Age 50-59
- We all know Eli is a “Littlesticious”
The result is a fascinating glimpse inside the minds of NFL fans who will do whatever it takes for the win. After all, it’s only weird if it doesn’t work:
- Super Bowl and superstition champions: Baltimore Ravens fans rank as the most superstitious in the NFL.
- That’s dedication: Carolina Panthers fans are four times more likely than the average NFL fan to have a relationship end due to their game-day superstitions (8% versus the NFL fan average of 2%).
- New Orleans Saints fans are most likely to say a certain saying, phrase, cheer or song for the win (37%).
- New York Jets fans are most likely to try to curse or jinx the opposing team (37%).
- Some quality me time: Detroit Lions fans are most likely to engage in superstitious activities alone (30%).
- Lucky duds: Oakland Raiders fans are most likely to wear the same article of clothing (51%) or same hat or non-clothing accessory (38%) to boost team performance.
- Arizona Cardinals fans are most likely to grab a Bud Light for the win; 27% incorporate the official beer sponsor of the NFL into their game-day superstitions or rituals.