New York – December 12, 2011 — A new campaign, ONE MILLION BOOKPRINTS FOR ONE MILLION BOOKS, kicks off today, inviting readers of all ages to create a “Bookprint” at the online community, youarewhatyouread.com. For every Bookprint created, Scholastic Book Clubs will donate a new book to a child in need (up to one million books). Books will be distributed through the national school readiness initiative Reach Out and Read.

What’s a “Bookprint”? The five books that most impact someone’s life comprise their Bookprint. They can be children’s or adult books and Bookprints can change over time. On the “You Are What You Read” website, more than 200 “Names You Know” from entertainers to authors to journalists and even two U.S. presidents have shared their Bookprints. The donation launches with 20,000 books – one book for each of the 20,000 Bookprints created by users already on youarewhatyouread.com.

The One Million Bookprints for One Million Books campaign is part of Scholastic Book Clubs annual ClassroomsCare program which helps teachers engage their students around the importance of reading and giving. (more…)