Clipped from: www.nytimes.com (share this clip)
"Two seasons ago, Jacobs set the tone for a grinding physical presence. He rose to prominence in 2006 and again during the Super Bowl 2007 season by using the power game. Jacobs was a pulverizing freight train, the embodiment of everything that makes football so entertaining — bone-crunching runs, a willingness to run through the proverbial wall.There are not-so-subtle signs that Jacobs no longer wants to consistently run through that wall. The reluctance is part of a tension that indirectly led to a helmet-tossing episode Sunday night in Indianapolis — and that directly led to a $10,000 fine by the N.F.L.The incident occurred in the third quarter shortly after Jacobs bounced outside on a second-and-8 and was tackled for a loss.The Giants have become increasing frustrated with Jacobs’s penchant for dancing instead of running up the middle with reckless abandon, as he once did. Coughlin screamed at Jacobs as he came off the field, and the helmet was tossed soon thereafter.On Wednesday, Jacobs apologized practically to the entire state of Indiana, but the larger issue is his running style.Jacobs is conflicted. He understands the need for the Giants to get back to playing physical football. “I can set the physical tone when the opportunity is given,” he said.But he does not want to be a consistent jackhammer. “I just feel that I can go straight ahead and hit some folks and that’s all people want to see: 1-yard, 2-yard gain, which I’m not absolutely happy with,” Jacobs said. “But if that keeps people off my back, sure.”Jacobs said he would like to be put in situations “when I’m able to get out and use other styles as well as run over someone; I want to get out and showcase that.”"
Jacobs needs to run straight ahead when asked — end of story! Soften up the interior of the defense, pick up some yardage – put the Giants in a position to utilize play action throughout the game. It’s not about YOU Brandon and YOUR running style, it’s about the team. It’s about WINNING games. Check the ego at the door and play Giants football for the Giants, that’s why you got paid. Live up to your end of the bargain.