Who is Joe Ruback? An interview with NY Giants super fan License Plate Guy.

There are sports fans and then there are super fans. Meet Joe Ruback, the NY Giants’ most recognizable and biggest diehard fan.

Walking around FedEx Field on November 8th, there was a familiar figure of the NY Giants fanbase.

Heading towards Section 125, I saw a man with long, thick blonde hair. He was wearing a custom Giants Salute to Service jersey to thank our troops for everything they have done for our country. He also rocked a matching custom Giants camouflage facemask to finish the Giants-out outfit.

Standing there in his camouflaged jersey, I couldn’t help but notice three tattoos on this man’s right leg. From behind, all I could see was the guy’s leg donning a Giants “NY” logo, a Vince Lombardi trophy, and a tattoo of a license plate reading, “G1ANTS”.  Who would get a tattoo of a NY Giants themed license plate? Only one guy would do such a thing.

Enter Joe Ruback.

He is seen every week by thousands of Giants fans yet he still can remain anonymous to the casual fan. If you know Joe Ruback, you probably better know him as License Plate Guy. Or LPG.

Joe has made the NY Giants more than a passion or a hobby like other fans consider their favorite sport teams. No, for Joe Ruback, the New York Giants are a lifestyle. To him, the team and the players mean so much more than the numbers on their jersey and the team they are representing.

LPG has spent the last 20 years of his life attending every single Giants game up until 2020 due to the COVID-19 pandemic. He has gone to every Giants home game at Giants Stadium and Metlife Stadium up until the team did not allow fans in this season. He has seen all the highs and lows of the franchise from four Super Bowl victories to blown leads and horrible losses in unimaginable situations.

Following the NY Giants since a young age saw Ruback go from being a big fan to a superfan. Becoming close friends with team coaches and players is something every fan yearns for their entire life. LPG has made countless relationships and created endless memories with several Giants for life.

Just take a look at Joe’s house and you’ll understand what the NY Giants truly mean to Joe and his family. Whether it’s the game-used gear, the craziest Giants memorabilia you can find, or the custom items from cars, the garage, and his infamous basement, Joe has more than proven his devotion to the organization.

So, who is Joe Ruback and what is he about? Take a look here to find out!